Signs on the Sand

The Matrix Revolutions movie will be unveiled at the exactly the same moment in every major city around the world on November 5. It's going to be at 6AM in LA, 9AM in NY, 11PM in Tokyo and apparently 4PM in Israel.
Kinda unusual, probably the first time in the cinema history. My bet is they are just trying to amplify the effect. May be finally they'll connect Matrix reality to ours, e.g. by finishing The Matrix Revolutions in a scene where Neo's gathering all zombie people to see some movie with a title written in green on black.
Are you guys going to see a movie at 6AM? You must be geeks. :)